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For yet another month, through this Bulletin, we look at the latest news about entrepreneurship, startups and ways to manage the company to help you continue growing and help make your business model more interesting and attractive for the target market you are targeting.

To address this important challenge, at IL COWORKING & LEGAL SERVICES we will continue providing you with the necessary tools that allow you to carry out your work with maximum comfort and in a quiet and innovative space, where you will have all the logistical, administrative and technological support that you need to make your everyday life easier.

You will agree with us that the benefits of having an attractive and comfortable workplace like that of IL COWORKING & LEGAL SERVICES, in the very center of Madrid and in the Chamberí neighborhood, is a unique stimulus to develop your professional activity. .

If these spaces also provide you with the possibility of establishing new contacts or having value-added services, such as expert legal advice, the door opens to an exciting new scenario to boost or consolidate your business.

Traditionally, the month of August is a good time to take stock of the course and, if necessary, reorient one's professional or business activity.

Undoubtedly, it is a good opportunity to disconcert or recharge our batteries, but it is also the ideal time to analyze if we are doing things right and think about new ways to reinvent ourselves to continue growing.

In short, summer is a good excuse to carry out new market analyzes, review objectives and introduce corrective actions to be able to develop new strategy approaches or projects that boost our activity. At IL COWORKING & LEGAL SERVICES we will continue to offer you the support tools you need to facilitate your professional performance, with the intention of becoming the perfect space for your business.

Marketing

How to develop a good strategy to improve brand visibility

Entrepreneurship is one of the most popular options in recent years, thanks, among other things, to advances in technology and the digitalization of a multitude of services, which is why we are witnessing the multiplication of new startups in the market, a circumstance which increases competition in all sectors.

In this highly competitive climate, to ensure the duration and stability of a business, whatever its nature, it is necessary to implement a good marketing strategy that places the company in a situation of competitive advantage.

In general, a strategy of these characteristics must contain the advertising and marketing actions that the company will carry out in each of its channels. In this area, strategies to improve the visibility of your brand is a crucial aspect that should not be ignored.

Indeed, working on the brand will allow you to differentiate yourself from the competition, attract potential clients and open the way to new opportunities in the wide digital world. The objective is to reinforce the public's perception of your brand. In these digital times, it is essential that your brand is visible to your target audience through different conventional and digital marketing channels. Below, we present 10 strategies that Forbes proposes and that we consider effective to increase the visibility of your brand:

• Define your brand identity: Before starting any visibility strategy, it is essential to be clear about who you are as a brand. Define your purpose, your values and your personality. This will help you communicate coherently and consistently across all your channels.
• Create an impressive logo: Your logo is the face of your brand, so make sure it is memorable and reflects the essence of your business. Use colors, shapes and typography that represent your personality and appeal to your target audience.
• Design a consistent visual identity: In addition to your logo, it is important to create a consistent visual identity across all your marketing materials.
• Develop quality content: Generate relevant and valuable content for your audience. This will help you establish yourself as a leader in your industry and give you the opportunity to share your expertise.
• Take advantage of social networks: Social networks are a powerful tool to increase the visibility of your brand. Create profiles on the platforms where your audience is and share content regularly.
• Collaborate with influencers: Collaborations with influencers can be a great way to increase the visibility of your brand. Look for those who are in tune with your values and who have a relevant audience for your business.
• Participate in events and conferences: Attending events and conferences related to your industry gives you the opportunity to connect with influencers and potential clients. Take advantage of these opportunities to raise awareness of your brand and establish lasting relationships.
• Optimize your online presence: Make sure you have a website optimized for search engines, this way your brand will be easier to find online. Use keywords related to your activity.
• Offer special promotions: They are a great way to draw attention to your brand and increase its visibility. Offer exclusive discounts or gifts with purchases to encourage customers to interact with your business.
• Measure your results: It is important to measure the success of your strategies to know what is working and what is not. Use analytics tools to track website traffic, social media interactions, and other relevant metrics.

Cyberattacks

Ten tips to guarantee cybersecurity in companies this summer

Cyberattacks increase this time of year, with phishing, CEO fraud, identity theft and ransomware being the most common. The truth is that cybercriminals do not take a break and take advantage of vacations to exploit security gaps. Specifically, phishing attacks increase between 20% and 30%. This poses a significant security risk to businesses and their employees, as cybercriminals take advantage of the holiday season to exploit vulnerabilities in corporate security systems.

To mitigate these risks, the Zerod platform recommends companies implement proactive cybersecurity measures that cover both their technological infrastructure and team awareness. In addition, companies must strengthen their authentication systems and employ advanced threat detection technologies to preventively protect against these attacks, and enlist the help of white hackers, people specialized in finding security gaps.

The 10 tips that Zerod provides to preserve the cybersecurity of a company during the vacation period are:

• Implement Multi-Factor Authentication (MFA): Multi-factor authentication adds an additional layer of security by requiring more than one form of verification before granting access to accounts or systems. The company must ensure that all employees use MFA to access critical resources, or even email.
• Update and patch systems and software: Before the holidays, you should check that all systems and applications are updated with the latest security patches. Frequent updates fix vulnerabilities that cybercriminals could exploit.
• Make a security copy: It is important that all important data be backed up and stored in secure, offline locations to protect against ransomware attacks.
• Raise employee awareness about phishing: Phishing remains one of the most common threats and is only solvable with ongoing employee training on how to identify suspicious emails or text messages and avoid unknown links or attachments.
• Perform penetration tests: It is necessary to ensure that the company's digital assets, from web pages to mobile applications, do not have any critical vulnerabilities that attackers can exploit. To do this, the best approach is to resort to external white hacking to detect and mitigate these possible risks in time.
• Set up alerts and continuous monitoring: Companies should employ monitoring tools to detect unusual activities and threats in real time. Setting up alerts so that IT staff are immediately notified of any suspicious behavior is a lifesaver.
• Restrict access: Specialists must limit access to sensitive data and only authorized personnel can access critical information. Additionally, consideration should be given to implementing 'least privilege' policies to restrict access to only what is necessary.
• Plan for the incident: Having a well-defined incident response plan is essential. Companies should ensure that all employees know the steps to take in the event of a security breach. A good option is to simulate cyber attack scenarios to prepare the team.
• Use secure networks: Using public Wi-Fi networks to access business resources is discouraged. If you need to work remotely, you need to use virtual private networks (VPN) to keep connections secure.
• Control mobile devices: Mobile devices can be a gateway for attacks. Every company should implement security policies for mobile devices, including encryption, strong passwords, and the ability to remotely wipe data if it is lost or stolen.

E-commerce

Electronic commerce grows 16.3 % more than the previous year in Spain

For traditional commerce and SMEs, e-commerce represents great visibility, positioning and sales opportunities for your business. Furthermore, the phenomenon of electronic commerce continues to expand in our country and good proof of this is that this sector exceeded 84,000 million euros in Spain in 2023, 16.3 % more than the previous year. For its part, e-commerce turnover in Spain increased by 15.6 1Q3Q year-on-year in the fourth quarter of 2023 to reach 22,707 million euros, according to the latest data provided by the CNMC.

The activity sectors with the highest income were travel agencies and tour operators, with 8.5 % of total turnover; clothing, with 7.3 % and air transport, in third place, with 5.5 %. If we look at the number of transactions, in the fourth quarter of 2023, more than 432 million transactions were recorded, 15.1 % more. Games of chance and betting led the ranking by sales (6.9 1TP3Q).

Regarding geographical segmentation, 40.1 1Q3Q of revenues in the fourth quarter of 2023 were destined for Spain. The remaining 59.9 % were purchases originating in Spain made abroad. The net foreign balance (the difference between what is purchased from abroad to Spain and what is purchased from Spain abroad) showed a deficit of 11,118 million euros.

By number of transactions, 34.1 % of sales were destined for Spain and 65.9 % abroad. The business volume of transactions originating in Spain and directed abroad was 13,593 million euros, 19 1Q3Q more than in the fourth quarter of the previous year. 94.4 % of purchases from Spain abroad were made in stores located in the European Union.

The branch of activity with the highest volume of business from Spain abroad was clothing (10.9 1TP3Q). For its part, sales from abroad with Spain reached a turnover of 2,475 million euros, 21.6 % more than in the fourth quarter of the previous year. 62.7 % of purchases from abroad came from the European Union.

Likewise, the areas of activity related to the tourism sector (which groups together travel agencies, air transport, land transport, car rental and hotels) accounted for 59 1TP3Q of purchases from abroad with Spain.

E-commerce revenues within Spain rose by 7.2 1Q3Q year-on-year to 6,638 million euros. Public administration, taxes and social security led the billing within Spain (9.1 %).

Entrepreneurship

Nine out of ten young entrepreneurs would choose to be an entrepreneur again

• Almost 60% of the population believes that Spanish society has a positive view of entrepreneurship.
• Spanish businessmen ask for tax incentives, aid and training to promote a more favorable framework for entrepreneurship

The CEOE, with the support of the consulting firm GAD3, has presented the first edition of the report 'Entrepreneurship in Spain', whose objective is to analyze the state of entrepreneurial activity in the country, its entrepreneurial potential and the social valuation of entrepreneurs and entrepreneurs.

As a result of this study, it is observed that nine out of ten young entrepreneurs in our country would once again choose to be an entrepreneur as their professional outlet. Furthermore, it points out that almost 60% of the population believes that Spanish society has a positive or very positive view of entrepreneurship.

Coinciding with the presentation of this report, the CEOE has highlighted the role that the entrepreneur plays for the economic and social development of Spain: “Being an entrepreneur in Spain is a challenge full of responsibilities, but also enormous satisfaction. It is an opportunity to transform ideas into realities, to see projects grow from their foundations to become pillars of our economy.”

Among other notable data, the report highlights that 20% of young people under 30 years of age have undertaken a business activity on their own or that six out of 10 entrepreneurs have had a positive experience with their profession.

The reality of entrepreneurs in Spain is very diverse, although some factors have greater influence than others on making the decision to start a business and on the way of living the entrepreneurial experience. Autonomy (17%), vocation (15%) and being one's own boss (13%) are the main reasons for carrying out one's own business project.

In the case of young entrepreneurs, the possibility of improving working conditions stands out in particular (24%) and among women, the ease of conciliation. Although the feeling of satisfaction is majority among entrepreneurs as a whole (62%), a particularly positive assessment is perceived among young entrepreneurs (75%) and a more moderate one among female entrepreneurs (58%).

On the other hand, the study highlights that there are certain elements that make the context not perceived as the most conducive to starting a business, such as the absence of a deep-rooted business culture, the scarcity of management knowledge and financial capacity, and the lack of institutional support. In fact, almost half (48%) of Spaniards agree that support for entrepreneurship in Spain is not enough.

For their part, entrepreneurs point out as the main obstacles to developing their activity: taxes (87%), financing (77%) and bureaucratic procedures (77%). For young entrepreneurs, they highlight, in particular, access to financing (79%) and the training/information available to develop the business project (67%).

Thus, the report indicates that Spanish businessmen encourage the promotion of tax incentives, aid and training to promote a more favorable framework for entrepreneurship.

In short, entrepreneurship enjoys a very favorable image in public opinion and Spanish society recognizes a series of values in the figure of the entrepreneur, such as enthusiasm, courage, idealism, an analytical mentality or a decisive character, but it It is true that there are still a series of barriers that must be overcome.

Tax News

All businesses must report their beneficial ownership to the Treasury in 2025

The Tax Agency has published the new draft order that modifies forms 036 and 037, used for self-employed workers and businesses to register or modify relevant information about the business. With this change, they must also report their beneficial ownership.

This July, the draft order that will modify forms 036 and 037 or census declarations, which serve for self-employed workers and businessmen to register or deregister from the activity before the Treasury, has been submitted to public consultation.

Both models have served until now to communicate the data that identifies the business to formalize the registration, as well as to carry out the modification of this information when necessary.

Furthermore, after the modification, the Treasury will incorporate in these forms the obligation that companies will have to report on their beneficial ownership. That is, inform all natural or legal persons that own or control the business.

The obligation to report on beneficial ownership also applies to businesses when filing Corporate Income Tax (IS) from this month, with the presentation of form 200.

Through this new order, which requires companies to communicate to the Tax Administration the identification of their beneficial owners, changes are introduced in the presentation of form 036 and its simplified version, form 037, is deleted. These models are used to register as a self-employed person in the Tax Agency, to notify the information that allows the self-employed or companies to be identified before the Treasury. With them, the registration and deregistration of economic activity is processed, as well as the necessary changes in the information declared in the model.

What data must businesses provide when they register with the Treasury Form 036?

The information that is declared includes the request for assignment of the NIF; modification and deletion of telephone numbers and electronic addresses; the fiscal address, registered office or administrative management address; information on activities and premises, information on VAT, Personal Income Tax or Corporate Tax (IS), withholdings and payments on account, or modification of representatives, among others. Furthermore, when the order is approved, as we say, form 036 will introduce the obligation to report on the beneficial ownership of all companies.

Disconnect from the Tax Agency with courtesy days: avoid receiving notifications on vacation

Users included in the Mandatory Electronic Notifications (NEO) system or who have voluntarily subscribed to the procedures for receiving notifications at the AEAT electronic headquarters, may indicate up to a maximum of 30 days in each calendar year during which the Agency You will not be able to make notifications available at the single Enabled Electronic Address (DEHú). Courtesy days must be requested at least 7 calendar days in advance of the beginning of the desired period.

If the person who is going to manage both the electronic notifications and the courtesy days is a third party, they must be authorized in the GENERALNOT procedure and ensure that the authorization has been confirmed by the agent. When accessing the service, the application validates whether the holder of the electronic certificate is subscribed to any of the AEAT electronic notification procedures. If so, the calendar for the current calendar year will be displayed to indicate the desired days.

For adequate planning of absences, the following points must be taken into account:

• The courtesy days take effect exclusively in relation to notifications at the single Enabled Electronic Address. Electronic notifications made available prior to the beginning of the courtesy day period will be deemed to have been notified if ten days have elapsed without access to them.
• Saturdays and Sundays must also be marked.
• In the event that the taxpayer is voluntarily subscribed to the receipt of electronic notifications, the above will only take effect with respect to those procedures in which he or she is subscribed.
• To expand the courtesy days to the principals, you must select: “Manage Courtesy Periods for Principals” and “Assign courtesy period”.

TODAY COMMERCIAL

Inactive companies must comply with tax and accounting obligations

When a company ceases to be active, but has not been liquidated and dissolved, it becomes an inactive company.

This situation can occur in a company for different reasons, from the lack of profitability of the business to disagreement between partners, according to the sources consulted. However, despite the absence of activity, these companies must continue to comply with certain accounting and tax obligations to avoid long-term complications or incurring possible penalties.

Specifically, inactive companies have practically the same obligations as those companies that maintain their economic activity. Furthermore, if the company remains inactive for more than one year, it must be dissolved.

The accounting obligations are the same as those of companies that are still active and the accounting books and annual accounts must be presented. As long as the liquidation deed is not presented in the Commercial Registry, this obligation will continue.

Regarding tax obligations, inactive companies also comply with the obligation to file Corporate Tax. This obligation will be in force until the dissolution of the legal personality.

Last days for companies to deposit their annual accounts: consequences of not doing so

We remind you that at the end of this month of July, the deadline for businesses to deposit their annual accounts in the Commercial Registry will expire, the last duty that commercial companies have.

The documents to be presented to the Registry are made up of the Profit and Loss Book and other writings that reflect the assets, debts and, in general, the finances of each business. As provided by the Capital Companies Law, we have clear deadlines for this entire process.

Normally, if companies close on December 31 of the previous year, they have six months to approve the annual accounts and one month, from approval, to deposit them in the Commercial Registry.

As preliminary steps, SMEs will have had to prepare and legalize their accounting books before April 31 and have approved the previous year's accounts before June 30. Finally, they must deposit them, at most, one month later, until July 30.

Failure to carry out this management in a timely manner could lead to significant sanctions, among other consequences, for companies.

Thus, the Companies Law already provides in its article 283 different sanctions and consequences for those businesses that do not comply with the obligation to deposit the annual accounts in a timely manner.

In addition to these possible sanctions, failure to present the accounts also before the Commercial Registry may lead to the closure of the registration page.

This circumstance would prevent the company from registering a series of acts such as a modification of the registered office or a change of directors until the presentation of annual accounts before the Commercial Registry is corrected.

For its part, another of the most important consequences that businesses could have if they do not present their annual accounts, and which was recently approved, is the revocation of the Tax Identification Number (NIF). This would mean, for practical purposes, that the company would lose its identity and would not be able to operate.

In addition to all the consequences at the accounting or tax level, failure to present accounts can also have effects on the businessman's assets and liability.

If the annual accounts have not been presented, it could be the case that the company ends up in bankruptcy.

In this case, the mere fact of not keeping the accounting up to date could mean that the directors are considered responsible for the company's debts.

Labor News

Remember that until August 31 you can modify the contribution base as a self-employed person

The choice made of the quota will be very important, since this is the parameter that determines the amount of benefits that the self-employed person will receive in the event of illness, accident, unemployment, maternity or retirement.

The self-employed are the only ones who can choose the basis for which they contribute. This decision is very important, since your current benefits and your future pension depend on it. The contribution base can be modified easily and electronically through the RED system. However, you must take into account the procedures and periods to make the change.

Therefore, it is necessary to remember that there is a new contribution system for self-employed workers based on their net income. If you are self-employed and need to update your contribution base, you will have to adjust your contribution base to the corresponding section for your new income. The next modification takes effect from September 1 and you can make it until August 31.

If a variation in net returns is expected throughout the year, it will be possible to select a new contribution base every two months and, therefore, a new quota adapted to them with a maximum of six changes per year. This modification will be effective on the following dates:

• March 1, 2024, if the request is made between January 1 and the last calendar day of the month of February.
• May 1, 2024, if the request is made between March 1 and April 30.
• July 1, 2024, if the request is made between May 1 and June 30.
• September 1, 2024, if the request is made between July 1 and August 31.
• November 1, 2024, if the request is made between September 1 and October 31.
• January 1, 2025, if the request is made between November 1 and December 31.

Therefore, now, until August 31, you can make a change of section if you consider it appropriate. This will be the last day to request the change of contribution bases for the summer period. In this way, if you think that during the summer your income is going to vary, you can readjust your Social Security contributions.

Labor offers companies a reduction in working hours throughout 2025 and not since January

In recent weeks, a broad and tense debate has been generated about the Government's negotiation process with the interlocutors to legislatively translate the reduction of the working day to 38.5 hours per week in 2024 and 37.5 in 2025. In this framework, The second vice president and Minister of Labor, Yolanda Díaz, has tried to reduce the tension of the negotiation with the aim of bringing all parties together. Thus, the possible flexibility to apply the rule or control of the schedule and its compliance has been established. The big news: Labor will propose to apply the reduction of the working day to 37.5 hours per week throughout 2025, and not from January 1.

The Government's proposal includes a certain flexibility to apply the reduction in working hours over the next year and a half, in addition to allowing for an irregular distribution of 10% per year for those sectors with more intermittent production needs. Digital disconnection enters the debate to ensure that, in addition to working less, work contacts outside of hours are avoided. The Ministry, with the intention of reaching an agreement and as employers have requested, "is willing to see how to incorporate flexibility so that the legal measure is less abrupt," according to Joaquín Pérez Rey, Secretary of State for Employment.

The General Council of Administrative Managers of Spain has estimated the cost for companies of reducing the working week to 37.5 hours at more than 15.3 billion euros. In addition, they point out that the reduction of the working week can produce other effects, such as an increase in overtime hours, making them a "perfect substitute" for ordinary hours, while in some sectors an increase in the economy could occur. submerged, in those cases where time controls and monitoring by the inspection do not make it possible to replace the mass of missing ordinary hours with extraordinary ones.

News

We continue to grow: we have joined the Proworkspaces association

We announce that we have recently joined Proworkspaces, the only non-profit Association that represents the workspace sector and is the reference interlocutor with the different Administrations and Governments, both national and territorial.

ProWorkSpaces is made up of more than 160 different workspaces, with presence in Spain, Portugal, Mexico, Panama and Miami. Our main mission is to promote, disseminate and professionalize the sector, offering support and guidance to associated spaces, setting quality standards and normalization for the sector.

 

New intervention in the radio program “Businesses of Flesh and Bone”

This July we have had a new intervention in the program “Negocios de Carne y Hueso”, on Radio Intereconomía, directed by the journalist Mariló Sánchez-Fuentes, where Manuel Lamela highlighted the revolution that the development of coworking spaces has brought about. in professional activity and its evolution to what is today understood as flexible work spaces, which helps companies face situations of economic uncertainty, thanks to a notable cost reduction; without forgetting the advantages that growing digitalization and remote work brings to businesses

In this framework, Manuel Lamela specifically mentioned the competitive advantage and added value offered by a space like IL COWORKING, which provides a “boutique” service compared to the large operators in the market.